Every first order ships with a three-vial tasting flight — free, in the same crate.
A bunch of black grapes with wine running from them

Three wines · Three vials · One crate

Veni.Vidi.Vino.

We came for the story, we saw the vineyard, and then we drank it. Every first order arrives with three sealed vials — the two wines you did not choose, and a library vintage of the one you did. The cellar introduces itself before you commit.

Pour on

The trouble with buying wine

A photograph has no finish.

You can read a tasting note ten times and still not know whether a wine will sit heavy on the tongue or leave like silk pulled through a ring. A label is somebody else's memory of a mouthful.

So we stopped asking you to trust ours. Taste first. Buy second. That is the whole shop.

See how that works
Red wine bursting from a bottle onto a wooden floor

The value in the box

Your first bottle brings the whole cellar with it.

Three sealed 50 ml vials: the two wines you did not order, plus a library vintage of the one you did. They travel in the same crate, at no cost, on a first purchase.

Three vials · 50 ml each · numbered, with the order to taste them in

  1. Choose one bottle

    Anything in the cellar. One bottle is enough to open an account with us.

  2. Three vials ride along

    Packed beside it, chilled the same way, with a card telling you which order to taste them in and what to look for.

  3. Then choose your case

    Tell us which vial stopped the conversation. We build the case around it and take €12 off — the value of the flight, returned.

Start with one bottle
Bottles packed together in a wooden crate

Three houses

We sort by mouthfeel, not by grape.

Most shops file wine by country. We file it by what it does between your teeth and your throat.

House I

Velvet

mellow · aged · mature

Long-cellared reds that arrive already softened. No edges left to catch on — the tannin has been sanded down by time.

Open House I

House II

Ember

piquant · tangy · earthly

Wines with grip and dirt under the fingernails. Sour cherry, white pepper, wet stone, a little smoke at the back.

Open House II

House III

Obsidian

potent · bold · complex

Dense, layered, slow to open. These are the bottles that need an hour, a decanter and somebody to argue with.

Open House III

Painted study of red wine swirling out of a glass

Melt in the mouth, measured

Three numbers we put on every bottle.

Texture is the only thing a photograph cannot carry, so we score it by hand. Every wine in the cellar is tasted blind by three people and rated on the same scale.

Silkhow little you have to chew
Bodyweight on the tongue
Finishseconds it stays after

Scored 0–100. A high silk score means the wine goes down without asking anything of you.

Who pours this

Every bottle here belongs to somebody.

We buy from eleven growers across six regions, most of them families who have never had a website. When you order, we tell you whose hands were on the fruit — the name, the slope, the year it nearly failed.

Read our story
A dark bottle of Bordeaux beside a filled glass and candlelight

Veni · Vidi · Vino

Come. See. Then drink.

One bottle, three vials, and an evening that people remember the wrong details of for years.

Enter the cellar

Three wines. Three houses.

One bottle from each house, and nothing else. Choose one — the other two arrive as vials in the same crate, free on a first order.

We were never in the wine business.

Blood of Vine started as an argument at a long table. One of us claimed you could describe a wine so well that somebody would taste it from the words alone. The rest of the table disagreed for four hours, and then we opened the bottle and everybody went quiet.

That silence is the whole product. We are not selling a drink — we are selling the minute after the first sip, when the conversation stops.

Bottles packed together in a wooden crate

How a bottle gets in

Blind, three times, or it doesn't ship.

Everything is tasted without a label by three people who are not allowed to talk until they have written their scores. If the silk score varies by more than fifteen points between us, we taste it again on another day.

Three wines survive that at any one time — one per house, and no more. When a grower's vintage changes, the wine leaves the cellar until the next one earns its place back.

A dark bottle of Bordeaux beside a filled glass and candlelight

Three growers

The people whose hands were on the fruit.

One wine each. We visit every harvest and we do not buy from anyone we have not eaten lunch with.

Who we pour for

People who are not thirsty.

Our customers rarely buy wine because they want a drink. They buy it because someone is coming over, or leaving, or turning forty, and the evening needs a centre.

The table

Two glasses

Bottles that reward slow evenings with one other person and nothing in the calendar tomorrow.

The gift

Three vials

The flight makes an unusually good present: it is a whole cellar in a box the size of a book.

The keeper

A case

For the one wine you decided was yours, laid down twelve at a time and rationed badly.

See the three

Seal the crate.

Who is receiving it
Where the crate goes
When it should arrive
Payment

This is a demonstration storefront. Nothing is charged and no card details are stored — leave the fields as they are.

By ordering you confirm you are of legal drinking age in your country.